The Hospitality Committee in Uintah County is recognizing the faces of customer service in local businesses. The new Dino “Soar” customer service award recipient is Valentina Cireech, CEO of Ute Tribe Enterprises. Valentina’s goal when she became CEO was to change the way employees treated customers. She provides regular training to employees and weekly tips to her staff on improving customer service. Valentina remains hands on in solving problems and is always looking for ways to improve customer service. Congratulations Valentina Cireech! Keep up the good work!