Naples Officially Re-branded

After a survey process, months of preparation and careful consideration, Naples is officially rebranded. City Manager Joshua Bake presented to the Naples City Council on Thursday night where the new logo was unveiled. “A lot of times when people rebrand they think of it as just a new logo but a rebrand is so much more,” shares Bake. “It’s your identity. It is who you are, what direction you are going and what the purpose is.” Bake stated that the survey revealed that Naples residents would like to see more recreation and diversification of the economy including a new grocery store. Bake also presented the City’s “Brand Promise” which labeled Naples City as a destination for hardworking people seeking a peaceful, family lifestyle. Upon unveiling, the new logo was met with applause. The logo itself highlights mountains and the three pillars of the Naples community: Energy, Recreation, and Family.


Kristin Baldwin

Kristin never planned to work in news radio but has thoroughly enjoyed being part of the news team at KVEL. Her love of literature and writing developed in high school which led her to study English Literature and Technical Writing at BYU. She received her BA in English from BYU in 2005 and studied at UVU in Orem for 2 semesters to become a Certified Technical Writer in 2006. Two months after completion she began her dream job of being a stay-at-home mom.  As mother of 2 energetic kids, she began writing from home for the KVEL news team in 2011 and considers it the perfect fit as a full time mom and part time writer.