After a survey process, months of preparation and careful consideration, Naples is officially rebranded. City Manager Joshua Bake presented to the Naples City Council on Thursday night where the new logo was unveiled. “A lot of times when people rebrand they think of it as just a new logo but a rebrand is so much more,” shares Bake. “It’s your identity. It is who you are, what direction you are going and what the purpose is.” Bake stated that the survey revealed that Naples residents would like to see more recreation and diversification of the economy including a new grocery store. Bake also presented the City’s “Brand Promise” which labeled Naples City as a destination for hardworking people seeking a peaceful, family lifestyle. Upon unveiling, the new logo was met with applause. The logo itself highlights mountains and the three pillars of the Naples community: Energy, Recreation, and Family.